domingo, junho 25, 2006

Definham os jornais, não o jornalismo

Whatever you do, don't mistake the decline of newspapers with the decline of journalism. Much of what we're witnessing is the delayed right-sizing of newspapers and newspaper publisher and editor egos in the multimedia age. Many papers, the Los Angeles Times in particular, are still paying for expanding their circulation areas too far beyond their geographic cores. The closures of foreign bureaus and downsizing of Washington offices by newspapers are much lamented by journalists, but how essential are they in an age when any reader can call up on his screen free coverage by the top U.S. dailies and the foreign press?
Like the ailing—but much alive—character prematurely tossed onto the meat wagon in Monty Python and the Holy Grail, newspapers are right to shout, "I'm not dead!" In their dying, the best newspapers are plotting—and experiencing—rebirths as multiplatform news companies. They're building out their Web sites, investing in free daily tabloids, partnering more extensively with radio and TV, sending advertiser-supported news to cell phones, and frantically devising business models to make the new equation work.

[Jack Shafer, in Slate, 24.06.06]

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